About Nathaniel Measel
Born in Los Angeles and raised in Firebaugh, California, I grew up working in my family’s business and exploring the outdoors from the seat of an aluminum Gregor Jon boat. Whether it was hunting in the Mendota Wildlife Refuge, jet skiing along the San Joaquin River, or spending long summer days on Shaver, Bass, Millerton, or Eastman Lake, the water quickly became my second home. After 15 years in the automotive world with CHRYSLER DODGE JEEP RAM—eventually becoming a wholesale dealer—I set my sights on a new adventure. Trading horsepower for propellers, I dove headfirst into the boating industry, recognizing both the challenge and the opportunity it offered. Today, as the owner of Durkin’s Ceramic Coating, I bring that same passion and work ethic to the marine world, helping boat owners protect and preserve their investments. I now live in Clovis, California, and the proud father of two daughters, Madison Measel and Emma Measel.